While they share similarities, UX (User Experience) and CRO (Conversion Rate Optimisation) focus on different goals.
UX focuses on the user’s overall experience with a website, app, or product/service. It involves understanding how users interact with a website, what influences their behaviour and how you can improve your website’s design, usability, functionality, and emotional impact to create a seamless, efficient, and enjoyable user experience.
On the other hand, CRO aims to increase the percentage of visitors who complete a desired action on a website, such as making a purchase, signing up for a newsletter, or filling out a contact form. CRO uses data and testing to identify and fix issues that prevent users from converting.
To sum up, UX aims to improve the overall user experience on a website, while CRO focuses on the specific actions users take to convert. Improving UX can lead to better conversion rates, and CRO strategies often involve UX improvements to achieve their goals.