Certified Google Premier Partner
Paid Social Agency With In-House Meta, LinkedIn, and TikTok Specialists.
Reach and connect with wider audiences, increase your brand awareness, and boost product sales by advertising on the social media platforms your audiences use the most. By partnering with a specialist paid social agency, you can get all the benefits of paid social advertising, like increased brand visibility and recognition, without the hassle of running and optimising your ad campaigns in-house.
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Discuss your Paid Social project with our PPC Specialists
We're excited to hear about your Paid Social project. Fill in the short form below to arrange a call with our PPC Specialists.
What is Paid Social Advertising?
Paid social advertising involves displaying image and video ads on social media platforms like Facebook, Instagram, LinkedIn, and TikTok. By creating relevant ads and leveraging these platforms’ audience research and custom audience features, you can position your marketing messages in front of the people most likely to engage and convert into paying customers.
By regularly analysing your paid social ad performance and continually optimising your ad campaigns for better results, we help you maximise your conversions, increase your revenue, and grow your business.
Reach Wider Audiences.
Whether your audience is B2C or B2B, we’ll help you use the power of social media to reach and engage with your audience and increase your leads and sales through highly targeted and relevant ads.
Sponsored Content & Posts.
Bring more attention to your promotional content with sponsored social posts. We’ll set clear audience targeting parameters and budget limits to help you reach the right people without overspending.
Remarketing Campaigns.
By connecting your Google Analytics to Meta Ads and creating relevant retargeting campaigns, we help you reach and convert website visitors who left before converting, recovering lost revenue.
Ad Placement Optimisation.
We conduct multiple rounds of A/B testing to optimise your ad placements, formats, and content, ensuring we’re maximising your ad performance and generating the right kinds of conversions.
Social media isn’t just for catching up with friends anymore…
While it started as a way to connect and chat with friends and family, social media has evolved into a place where people spend an average of 2.5 hours per day consuming and posting content, interacting with friends and family, and researching and purchasing products.
Over 76% of social media users say they’ve bought something they saw on social media.
With huge opportunities to reach a diverse range of audiences, promote your products, and drive targeted traffic to your website, paid social advertising can be a perfect addition to your marketing strategy if you want to generate more revenue and create sustainable business growth.
Meta Ads Management
Social media is one of the most useful tools that you can use to connect with the people who mean the most to your business.
With our Meta Ads management services, we can precisely target and reach your core target audience with tailored ad campaigns for Facebook and Instagram, aligning with your wider marketing and business goals.
LinkedIn Ads Management
Selling B2B? LinkedIn is a great platform for reaching your ideal target audience with strategic content and adverts for all stages of the customer journey.
With detailed targeting options available, we can strategically build campaigns to target key decision-makers to help them buy into your products and services, resulting in better conversions and more revenue.
Explore our LinkedIn Ads services
TikTok Ads Management
Our in-house TikTik Ads specialists can help you create engaging ads that promote brand and product awareness and drive targeted traffic to your website.
TikTok Ads may be the newest platform on the block, but with rapid growth and development, unique ad formats and audience targeting, TikTok offers huge potential for you to engage with your customers and increase your sales.
Contact us to learn moreFAQs
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Which social media platform should I advertise on?
Choosing the right social media platform to advertise on depends on your target audience, marketing and business goals, and budget.
Facebook and Instagram (Meta Ads) are great for broad reach and visual-based content, while LinkedIn is ideal for B2B companies that want to reach more professional audiences.
If you need help determining which platform is best for your audience and business, our paid social specialists can help you review the options and suggest which platform will help you reach your goals.
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How much budget do I need for paid social advertising?
Your budget for paid social advertising will vary depending on your goals, industry, and platform. For example, a brand awareness campaign focused on reach and impressions on Meta Ads will be cheaper than a campaign focused on driving traffic and sales.
It’s important to start with enough daily budget to help you test and optimise your campaigns, gather data to see what works, and better understand your budget needs.
Our paid social specialists have experience managing ad budgets in almost every industry and can help you get the best performance from your budget.
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Is it easy to run A/B testing on paid social campaigns?
It’s super simple to A/B test different ad variations on platforms like Meta Ads and LinkedIn Ads.
Built-in tools that can run A/B automatically and collect and clearly report the data make it easy to optimise the performance of your paid social ads and get better results.
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How does the targeting work on paid social platforms?
Generally, paid social advertising platforms make building, tweaking, and testing different audiences easy.
Unlike some paid search ad types, paid social audience targeting is predominantly based on the audiences that you build inside the platform using their demographic, geographic, behavioural, and interest-based targeting rather than focusing on keywords.
Want to run paid search campaigns alongside your paid social?
If you want to position your ads in front of your ideal customers at each step in your marketing funnel, explore our Paid Search advertising services to learn how we can help you grow your website traffic and revenue through Google Ads and Microsoft Ads campaigns.
Explore our Paid Search services
We're proud to be a Google Premier Partner.
Only the top 3% of agencies worldwide are a Google Premier Partner, and there are less than 180 agencies in the UK. Being a Premier Partner means we adhere to Google's rigorous standards for PPC management, using only the best-in-class techniques to ensure your campaigns succeed. It's a testament to our commitment to excellence and our dedication to helping your business thrive.
Learn more about Google Partners
See our space.
Located between Portsmouth and Southampton in the town of Fareham, our Digital Marketing Agency HQ is a beautifully designed 3,000 sqft space which has been purposely created to allow our creative and marketing teams thrive in a super creative environment. We're proud to be able to showcase our amazing space where we regularly meet with our clients, partners and people. Our home, can be your home too.
Arrange to pop in for a coffee
Business Growth and Marketing Articles.
Our team of Specialists regularly write articles and insights. You can see our latest ones below.
What is Quality Score in Google Ads & How Do You Improve it?
Getting to grips with all the terminology, acronyms, and metrics surrounding PPC advertising can be challenging, to say the least. So, to make things easier for you, we will be breaking down some o...
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Google’s August 2024 Core Update Explained
Yesterday evening (Thursday 15th August 2024), Google announced they had begun rolling out their latest Core algorithm update. The August 2024 Core Update is the second Core Update of 2024, followi...
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What Are Google’s Core Web Vitals & Why Do They Matter?
In May 2020, Google introduced a new set of metrics called ‘Core Web Vitals’ that measure how fast, responsive, and stable your website is and judged your website’s overall perfor...
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Everything You Need to Know About Google’s AI Overviews
In May, Google launched a new Generative AI feature in Search called AI Overviews. Google’s AI Overviews is the new name of their Search Generative Experience (SGE) project that they’ve...
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