Improving Technical Performance
Wessex's SEO Strategy
Over the last 5 years of working together, our primary focus for Wessex’s SEO has been improving technical performance to increase their crawl budgets and indexability.
To do this, our SEO specialists complete routine site health checks and technical audits to maintain best-practice compliance, and to find and fix website issues that could impact site performance and user experience.
Our team also routinely reviews and optimises the landing page and product page content on the Wessex website. Recently, these updates have focused on shifting the content from product features to benefits to enhance engagement and ensure pages align with Google’s helpful content and E-E-A-T guidelines.
On top of this, our team complete a general technical health and maintenance checklist each month, including tasks like:
- Monitoring backlink health and toxicity
- Keyword position tracking, analysis, and reporting
- Monitoring and fixing any internal SEO issues
- Regular client reports e.g. traffic figures and site health
- Checking image optimisation (image size, quality, and alt-text)
- Reviewing site architecture and page hierarchy
- Monitoring page click depth and engagement