The Strategy.
With the website, we aimed to create an experience conveying the maritime lifestyle that would appeal to younger audiences and encourage them to consider an Officer Cadet programme with Just Be Maritime.
With Just Be Maritime’s focus on attracting and onboarding cadets, so focusing on the user was imperative and what matters to them was essential.
User experience design was a big part of this project, and we focused on making the client’s USPs easily digestible and creating a smooth application process.
Our UX Specialists started by conducting in-depth research into similar websites and the friction points in their application processes. The client worked closely with our team, supplying much of the page content and USP information.
These USPs were primarily focused on the benefits of training with Just Be Maritime instead of going to University; for example, no student loans, high-value skills, and career opportunities with some of the biggest maritime companies in the world.
In terms of design and structure, we wanted to create something simple yet aesthetically pleasing that would highlight essential information and call-to-actions, and guide users to conversion points.
UX & UI Research
Custom WordPress Build
Prelaunch Search Engine Optimisation
Web Design & Development
Bespoke PHP Development
Ongoing Support
