Website Design Refresh & Rebuild for Property Developers, Imperial Homes

Fareham

Web Design & Development

Home & Garden

Imperial Homes is a property developer in Southampton specialising in bespoke residential projects across the South Coast of Hampshire.

They focus on small developments to create thoughtful, unique, and characterful one-of-a-kind homes. But when we first got in touch with them, their website didn’t mirror the same character, quality, and thoughtfulness of their properties. The website design was dated, and the user experience wasn’t as smooth or intuitive as it could have been.

So, we set out to give the Imperial Homes website a full refresh, focusing on creating a modern design and simplified user journey, allowing users to explore the homes showcased on the website and enquire quickly and easily.

Web Design Services in Hampshire

Imperial Homes' Refreshed Website Design

Imperial Homes needed a website that highlights their bespoke developments and offers a simple and easy-to-navigate user experience.

So, we set three primary goals for the website project:

Creating a modern design that reflected the quality of their properties
Include clear calls-to-action (CTAs) to increase enquiries
Design new navigation menus to enhance usability

We began with the design phase, creating bespoke designs based on custom wireframes created by our UX Specialists.

The focus for the design was to create a modern and characterful design aesthetic, and for the layout, we prioritised simplicity and functionality.

While this project didn’t include a full UX research phase, our web designers worked with our UX specialists to improve the website’s usability and make it easier for visitors to find information and submit enquiries for Imperial Homes’ developments.

A tablet with a keyboard attachment and a mobile phone with the Imperial Homes website open on the screen.

A laptop on a desk next to a pair of headphones and a coffee mug. On the laptop screen is blog on the new Imperial Homes website.

Web Development Services in Hampshire

Imperial Homes Website Rebuild

Once the client approved the designs, we moved on to rebuilding the website.

Transforming the refreshed website designs into a functional, user-friendly website, our Web Developers ensured that:

The site was responsive across all mobile, laptop, and desktop devices
Code was kept lean to minimise page loading speeds and maximise interactivity
Navigation was intuitive, helping users quickly find and explore developments
The site structure, pages, and CTAs were clear and easy to navigate

To wrap up the project, we conducted an in-depth testing phase to rigorously test every feature and function to ensure they work flawlessly.

Our teams left no stone unturned, checking cross-browser and device compatibility, form functionality and interactivity, and conducting pre-launch SEO checks.

Once the website was ready, we pushed it live, giving Imperial Homes a refreshed online presence that truly reflects their brand.

The Result.

At the end of Imperial Homes’ website project, our web designers and developers have delivered a modernised, fit-for-purpose website that perfectly captures the business’ character and principles.

With clearer calls to action, a simplified enquiry process, and enhanced usability, the website will help improve Imperial Homes’ marketing performance and efficiency by increasing conversion rates and reducing bounce rates.

The client couldn’t be happier with the result and how our Web Design and Development teams were able to bring their ideas to life.

Working with Damteq has been a pleasure over the last few months. Their creative team understood our brief and exceeded expectations with their design and eye for detail. They were able to bring our ideas to life and create something really special.

Josh has been incredibly helpful throughout the process, liaising between us and the various teams to get the website live. They are a highly professional team with a real creative flair.