Branding, Web Design & Full Marketing for Clearance Company, Hey Clear

Brand Creation Services

Creating Hey Clear's Branding.

We started the process with comprehensive market research to analyse local and national competitors. This ensured the branding strategy was well-informed and strategically sound and would allow us to create a friendly and easily recognisable brand identity.

Starting with the name, our branding specialists created various options but ultimately landed on ‘Hey Clear’ after some very positive feedback from Sam.

Moving onto the branding concepts and mock-ups, our team developed them with a particular focus on creating clean and simple branding that reflected their experience and quality of service. They used meaningful symbols, such as a ‘sparkle’ or ‘star’, to represent cleanliness and quality, which is a big part of Hey Clear’s services.

The final brand identity package included a logo, visual artwork, marketing materials such as flyers and leaflets and a range of social media post templates.

Bespoke Web Design & Development

Design & Building Hey Clear's Website.

For the website project, our web design specialists focused on simplicity and user experience, and reflecting the brand’s friendly and approachable nature.

The site was structured to showcase the types of property clearances offered, the geographic areas served, and the quality of service—emphasising Hey Clear’s ‘hassle-free’ nature through clear content and empathetic language.

We created clear and straightforward contact forms to enhance user engagement and allow potential customers to request quotes or make enquiries easily.

The website’s UX strategy was meticulously planned to ensure a smooth user journey, which was essential for improving conversion paths for when the intensive marketing would begin.

Local SEO Services

Hey Clear's SEO Strategy

For Hey Clear’s SEO project, our SEO specialists implemented a multifaceted SEO strategy focusing on on-page and technical SEO improvements and improving local SEO performance.

This involved optimising Core Web Vitals, improving image and video optimisation, ensuring the website code was lean, setting up location-specific landing pages, and creating regular keyword-rich blog content to establish Hey Clear as an authority in the clearance industry.

For the keyword strategy, we focused primarily on local search terms, such as ‘house clearance Southampton’ and ‘clearance companies in Hampshire’.

With the optimised location-based landing pages we created, continuous technical improvements, and regular blog content, we have steadily increased organic website traffic and leads through the Hey Clear site and reached the top positions for a number of local keywords.

Hey Clear's PPC Strategy

The PPC campaigns for Hey Clear were designed to maximise brand awareness and lead generation while optimising ad spend.

Through A/B testing of ad copy and creatives, keyword adjustments, and the introduction of negative keywords, our PPC specialists have improved click-through rates (CTR), reduced budget waste, and increased ROAS figures.

Continuous bid strategy adjustments and daily budget monitoring were essential to achieving high-quality scores across targeted local search terms.

Notably, in July, conversions increased significantly—up by 44%—with only a slight increase in budget and tweaks to the landing pages, such as adding a quick leads form above the page’s fold.