Branding, UX, and Web Design for CRM Specialists, Collier Pickard

Branding, UX, Web Design & Development

IT/Software

Collier Pickard is a leading CRM advice and solutions company offering multiple CRM and omnichannel communication solutions to help businesses refine their operations and boost efficiency.

When they came to us, they had a dated brand and a clunky, slow website that no longer reflected their industry-leading approach and experience, making it difficult to communicate their value proposition. They asked for our help in creating a more modern and refreshed brand identity and a professional, user-friendly website through our web design services.

Branding Specialists

Creating Collier Pickard's New Brand Identity.

The first step in the process was to create a new brand identity that better reflects Collier Pickard’s experience, expertise, and value. They wanted their branding to feel more ‘human’ and people-focused and position them as a specialist in their space.

Through a thorough discovery phase, which included stakeholder interviews and market analysis, to help us understand their business, audience, and competitive landscape, our branding specialists created a far more modern and professional brand identity with a new logo, revised colour palette and fonts, and updated style elements.

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A UX wireframe of a page on the Collier Pickard website, alongside the final page design.

User Experiences Backed By Data

Conducting UX Research & Creating Wireframes.

As with all of our website projects, user experience was a big focus. We started by conducting in-depth UX research, including a UX audit of the existing website, user journey mapping, and analysing their user behaviour and engagement data.

This allowed us to create data-backed wireframes to serve as blueprints for the new website. We focused on creating streamlined site navigation, conversion-optimised page layouts, and a smoother and more intuitive user journey.

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Web Design & Development

Designing & Building Collier Pickard's Website.

Using the newly created brand designs and UX wireframes, our web designers crafted a stunning, responsive website design that showcases Collier Pickard’s specialist approach to CRM consultancy. The design uses high-quality visuals and content to simplify complex CRM concepts and increase engagement.

Once the design was complete, our web developers created the website structure and pages, working closely with our SEO specialists to implement pre-launch SEO to ensure the website was ready for a more in-depth SEO project once the site went live.

They also implemented streamlined lead capture forms, using advanced CRM tools, to better track user behaviour and improve inbound lead generation and conversions.

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Web design concepts of the Collier Pickard website, alongside a laptop showing the live website on the screen.

The Result.

The rebranding and website transformation for Collier Pickard has been a massive success.

With the refreshed brand identity repositioning them as specialists and leaders in the CRM space and the improved design and structure of their new website and user experience, they’ve reported a significant decrease in bounce rates and an increase in traffic, the time users spend on the site, and website conversions.

Take a look at some of the statistics below that show the positive impact of the new website.

93.6%

Increase in Website Visits

493.5%

Increase in Avg. Session Duration

76.7%

Decrease in Bounce Rate

Working with Damteq to redesign our brand and website has been a game changer for Collier Pickard. The transformation in our online presence is incredible. Our website is now fast, intuitive, and perfectly aligned with our brand values, positioning us as true specialists in CRM consultancy.

The results speak for themselves—our website visits have skyrocketed by 93.6%, the average time visitors spend on our site has increased by an impressive 493.5%, and our bounce rates have dropped by a remarkable 76.7%. This project has exceeded our expectations and truly reflects who we are as a company.